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Client: // ActionAid & CurrentTV Contest
Year of production: 2011
A Loading Lab "viral" production in association with The Shift for “Action Aid operazione fame” a Current TV contest.
This video functions as the trailer for a “reality” tv program in the "Isola dei Famosi" vein. If it wasn’t a “rubamatic”, made with images of disasters, poverty and malnutrition, filmed by the operators of Action Aid in the four corners of the globe, you could almost believe that survival is an exotic adventure.
But then you discover that it is bitter, tragic everyday life: then, nothing is more reality than reality.
production Mariangela Scalzi
editing Nicola Raggi
motion graphics & animation The Shift
associate producer Silvia Stellabotte
cg artist Marco Stellabotte
speaker Massimo Braccialarghe TopDigital Milano
archive footage and score courtesy actionaid.it
30’’ / language ITA
PAL 16:9 color